Fridae is a social enterprise serving the lesbian, gay, transgender and bisexual (“gay”) communities in Asia.
Since 2001, Fridae.com’s innovative social networking platform has enabled over 500,000 registered members to meet, interact and form lasting relationships that cross borders and cultures. In May 2009, we launched “Version 6”, our most comprehensive technology and design update in over 4 years, making the site easier, faster and a joy to use. A quarter of our members use Fridae.com in Chinese (Simplified, Taiwan Traditional and Hong Kong Traditional).
As Asia’s gay media, Fridae is one of the few independent media sources reporting on gay news in the region, providing a channel for the marginalized and invisible to speak and be heard. Comprising 3 full time editors and over 50 contributors, Fridae’s editorial team publishes over 100 articles each month in English, Simplified and Traditional Chinese, having built a strong reputation for fair and objective reportage, while maintaining the highest standards of journalistic integrity.
To the business community, Fridae is the primary conduit through which to reach the lucrative “pink dollar” in Asia. Fridae’s site is unbelievably sticky (more than 14 minutes per session), and our members loyal (81% visit the site daily). They are also well educated (65% with a university degree or higher), well paid (50% have an annual income of at least US$45,000), and well traveled (65% have traveled in the past 6 months).
To public health professionals, Fridae is an invaluable partner in the fight against HIV/AIDS, and playing a leadership role in the region. Fridae has been a pioneer in the online response to HIV prevention, treatment and care, with campaigns that have garnered international recognition for their innovation and effectiveness, with campaigns such as Think Again and Know Your Status. More recently, Fridae has been pioneering online HIV social and behavioral research on an unprecedented large scale, leveraging our unique connection with the community.
Just like man-Friday was to Robinson Crusoe, Friday's role in the gay community has been multi-faceted and many. We strive to be much more than "just a website", and these are just some of the ways that we support you, our community:
Since 2005, Fridae has raised over S$60,000 in benefit of a variety of gay NGOs and community groups including Action for AIDS, AWARE, Cat Welfare Society; independent filmmakers; Indignation, and PinkDot. Furthermore, Fridae has been a media sponsor of LGBT Pride and Film Festivals throughout Asia, including Malaysia, Indonesia, Thailand, Philippines, Hong Kong, Taiwan, China and Japan. Fridae has also been supporter of international sporting events such as the World Outgames (Melbourne, Copenhagen, Wellington), the Straits Games (Malaysia, Taiwan, Singapore), and the International Lesbian Gay Football Association.
In 2009, Fridae was conferred the Friend of the Arts Award – the highest level of recognition awarded to a gay company - for its support and contribution to Singapore's arts scene by the National Arts Council. This is the fourth consecutive year Fridae has been recognized, having received the lower-tiered Arts Supporter Award in previous years.
From 2001 to 2006, Fridae was also a promoter of unforgettable dance parties such as Snowball and Nation, which attracted 8000 at its peak, and landed Fridae on the front page of the Wall Street Journal for it’s influence and impact. These events were held in Singapore, Bangkok, Phuket and Taipei.
As a spokesperson and advocate, Fridae has played a lead role in such watershed events as the campaign to repeal 377A in Singapore in 2007.
For almost 10 years (we turn 10 in 2010), Fridae has been a visible and active partner in almost every major gay and lesbian event across Asia. Regardless of our role, whether as a principal organizer, supporting media, or financial sponsor, Fridae strives to achieve its mission to “Empower Gay Asia” and live up to our namesake as “Friday” to the gay Asian community. And as social enterprise – a business with a social mission, we strive towards sustainability and growth that makes carrying out our mission possible.